NuCalm has seen a major spike in sales, traffic since Duchess Meghan wore their disc

The Duchess of Sussex’s NuCalm disc is the royal story of the week! Who would have thought. Last Thursday, Meghan stepped out in Montecito, wearing a great outfit and a small NuCalm disc/patch on her left wrist. Once the disc was identified, there was a huge spike in interest about the company and the “technology” and “science” behind it. NuCalm says the “processing disc” helps promote relaxation and a calm state of mind. You can also program the disc for sleep. Some suggested that Meghan was perhaps given the NuCalm disc because she was visiting a dentist or a doctor? Could be, but considering the whole thing comes attached with a subscription-based app, I doubt it. Anyway, there has been such wall-to-wall coverage of NuCalm that the CEO of the company spoke to Hello Magazine:

HELLO! spoke to Jim Poole, NuCalm’s CEO who lifted the lid on exactly what the anti stress device does, how it works, and what it was like to see Meghan Markle sporting the high-tech accessory. According to Jim, he and the brand were aware that the Duchess of Sussex was a fan of NuCalm. “We know who all our NuCalmers are,” he said, explaining that the device has proved popular amongst a number of celebrities for years to “lower their stress, improve sleep quality, and increase their focus with no drugs – using patented, clinically proven neuroscience.”

The ‘Meghan effect’ has been in full swing since the mother-of-two debuted her NuCalm disc, according to the CEO. “We’ve seen a major spike in sales, website traffic, and social media engagement in less than 24 hours of the news story breaking,” he said.

As for seeing the Duchess wearing the device, Jim added: “I always enjoy seeing people use the NuCalm biosignal processing discs because it means they are making time and effort to take care of themselves.”

What is the NuCalm Biosignal Processing Disc? “NuCalm allows you to manage your mental state on demand without the need for drugs,” explains Jim. “From the deepest levels of sleep to the highest levels of intensity and everywhere in between. Using complex physics, mathematics, and algorithms in a software underneath music, NuCalm gently guides brain wave function. All you need is a mobile device and headphones.

“Meghan is using NuCalm’s clinical strength biosignal processing disc on her inner left wrist to slow down the stress response by presenting the brain and body with GABA, the body’s natural amino acid that slows down adrenaline.”

Jim continued that for users suffering with high levels of stress, fear or anxiety, NuCalm “naturally and reliably reverses that cycle and puts you into a relaxed state and improves sleep.” The benefits of using the device are also said to include lowering inflammation, improving immune strength, and increasing resilience.

[From Hello]

God, I really do hope she’s getting paid. I know there are people debating that and arguing about it, but holy sh-t, Meghan wears this little disc and suddenly the NuCalm CEO is stepping out and giving interviews about how she’s a NuCalmer? He’s using her name to promote his product – bitch better have Meg’s money. Now, was this purposeful spon-con? Meaning, did Meghan purposefully wear her NuCalm disc knowing that she would likely get pap’d? I kind of doubt it. But in general, this does feel like some kind of soft-launch for a NuCalm brand ambassadorship. That’s how Harry started with BetterUp too – he used the app, found it helpful, and ended up taking the CIO position.

Meghan Markle wears anti-stress patch while Prince Harry is away in Asia https://t.co/97n0MTbQ2t pic.twitter.com/gvUIxKTsR9

— Page Six (@PageSix) August 12, 2023

Photos courtesy of Avalon Red, Instar, Backgrid.

** RIGHTS: ONLY UNITED STATES ** Johannesburg, SOUTH AFRICA – Meghan Markle and Prince Harry visit Tembisa Township on the outskirts of Johannesburg. On arrival at the Youth Employment Services (YES) Hub, their Royal Highnesses will be met by Melony Campbell from the British High Commission who will introduce Tashmia Ismail-Saville, the CEO of YES. Pictured: Meghan Markle BACKGRID USA 2 OCTOBER 2019 BYLINE MUST READ: MediaPunch / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication* London, UNITED KINGDOM – Prince Harry and Meghan Markle reunited with Prince William and Kate Middleton for the Commonwealth Day service at Westminster Abbey in London on Monday Pictured: Meghan Markle BACKGRID USA 9 MARCH 2020 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication* London, UNITED KINGDOM – HM Queen Elizabeth II, accompanied by other members of the Royal Family as they attend the Commonwealth Day Service 2020 at Westminster Abbey in London. Pictured: Meghan Duchess of Sussex, Meghan Markle BACKGRID USA 9 MARCH 2020 BYLINE MUST READ: JOHN RAINFORD / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
Santa Barbara, CA – Meghan Markle watches her husband, Prince Harry, at this latest polo game. The royal played for Los Padres at the Santa Barbara Polo & Racquet Club on Friday (June 17). Harry’s side is taking on Folded Hills. Pictured: Meghan Markle BACKGRID USA 17 JUNE 2022 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication* Dusseldorf, GERMANY – Meghan Markle, Duchess of Sussex attending a lunch reception during the One Year to Go event, one year before Invictus Games Dusseldorf 2023, at the City Hall on the Market Square in Dusseldorf, Germany. Pictured: Prince Harry, Meghan Markle BACKGRID USA 6 SEPTEMBER 2022 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication* New York, NY – Prince Harry, Meghan Markle, and her mother Doria Ragland depart The Ms. Foundation Women of Vision Awards at Ziegfeld Theatre in New York City. Pictured: Meghan Markle, Prince Harry BACKGRID USA 16 MAY 2023 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
USA Rights Only – Cape Town, South Africa -20190925- Duchess of Sussex on Day 3 of Royal Visit to Africa. -PICTURED: Meghan, Duchess of Sussex -PHOTO by: Chris Jackson/PA Images/INSTARimages.com -45575899.jpg This is an editorial, rights-managed image. Please contact Instar Images LLC for licensing fee and rights information at sales@instarimages.com or call +1 212 414 0207 This image may not be published in any way that is, or might be deemed to be, defamatory, libelous, pornographic, or obscene. Please consult our sales department for any clarification needed prior to publication and use. Instar Images LLC reserves the right to pursue unauthorized users of this material. If you are in violation of our intellectual property rights or copyright you may be liable for damages, loss of income, any profits you derive from the unauthorized use of this material and, where appropriate, the cost of collection and/or any statutory damages awarded Upon conclusion of the Commonwealth Service, The Duke and Duchess of Cambridge, Prince Harry and Ms. Meghan Markle will meet school children in the Dean’s yard before attending a Reception. Wimbledon London UK 13/07/2019 Photo credit: Peter van den Berg Meghan, The Duchess of Sussex, seen smiling and enjoying Serena Williams (USA) and Simona Halep (ROU) playing their women‚Äôs singles final match against on Centre Court.

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